Building a website is a first task that you have to achieve for professional propaganda, which must include perfectly designed graphics, captivating content, user-friendly navigation. Regardless of creating perfectly professional website for users to utilize the information as per need, you get less than expected number of purchase and traffic on your website, and slow down the growth. Building attractive website is just a starting, as you did not even crossed the half of the path of the battle, but to attract the buyers there is lot more techniques that should be utilized. After building the website, you have to create engagement into your website, which will hold them longer than expected and they will convert into buyers.
The difficult step is to engage the potential customers by putting up your marketing techniques to advertise the products and turn the potential customers into sales and leads. You must be wondering about how to increase the conversions effectively that will fulfil the purpose of creating appealing website. And if your worries are about seeking attention from viewers for your products and services or about growing the sales on your online website, then here are some of the tips that will help you to achieve required task such as:
- Revise the whole manual website: Sometimes you are required to check under the system that you have build for viewers and customers. On your first step while thinking of recovering your sales and leads, try to find out what is the matter under the hood. Is it something in website that is pulling back the growth or there is something missing that can be the downside of the growth of the website. There are still people building website, but still require some skills to develop the website profile, as to build a robust website, there is a lot a lot to do. In case of detecting the error, you should try to adopt the idea of following the path same as your customer would step ahead from the time they landed on the website. There might be error message while putting the product into shopping cart or there might be a 404 page where returns and shipping information should be available. You should also check the website of your company through other devices and different browsers, which will clear the doubt about responses you are getting from online visitors. You have to ensure the responses are good from every browser on your website apart from the browser you used on regular basis. The important step is to check the speed of your website like how much speed the website has got, as people do not wait around on a website who takes forever to start the function.
- Work on your headline: Attracting viewers’ attention might be a difficult task as some web surfers visit more 20 sites through search engine in just 3 to 4 minutes. In just seconds of visits your task is more difficult this time, which can be achieved easily via giving something to the users to engage in your website. Here are some of the tips on how to grow your sales through providing effective headlines such as:
- Avoid using headline like ‘welcome to my website’ or any kind of words that might waste the space. Giving something that might waste your time and will not encourage the visitors to take action both is a wrong step to initiate.
- Create crisp, sweet, short, and attractive headline. It implies that the details of the headline must describe about what the story is, but in short and in crisp version. Do not include every detail of the rest of the article in your headline, which will cause downside for your website. The trick is to utilize the words from 6 to 10 words in your headline, which must include the main keywords to show up in the top 10 search lists.
- Give your visitors something to be excited about and encourage their visits by using words beyond the ordinary one. Try some websites that might provide information on how to utilize perfect word to describe the description about topic.
- Advertise the product on the terms of benefit: You have to show your visitors about the benefits of the products and services that you are selling or providing. Utilize the platform to describe on how your products can benefit them instead of providing description what you are selling. Consider providing details and description on topics that is usually asked from visitors like why is product needed at all, how it will change the scenario or future for good, and others. Dig into the visitors’ pin points and find out about the question they are asking, which will help you to answer and describe the real story. You can tell them the story in form of video, chatting, vlog post, blog post, and anything that might seems convenient and appropriate. For instance: Instead of telling people (a teacher) about how you should teach one, you should tell them about what are the benefits people can get from teaching in institution.
- Inspiration is the key to action: Create something that might inspire your visitors to take the action instead of dying from boredom. For online conversions you can utilize substantial verbs. The product you are selling must have exciting factors and content that will attract visitors and will make them convert into buyers, and you must include a touch of urgent action applied. Create the advantage of words you are using, which must have appropriate use of sense including making them engage right at the moment.
- Strong connection with visitors: Establish strong way of connecting with your visitors. Your actions must be based on the terms of benefit, and provide every details from filing a form to buying a product to make the process easier for engagement. Do not utilize the CTA action everywhere in your content thinking about that it will be good for engagement.
- Make easier path for Visitors: Try to make sure about not providing lengthy process of connecting with your product on website, which makes hard for visitors to connect with your product. To get more leads on website, you can only ask about necessary information like name and e-mail address before providing any further details or info, which will be easier for them to engage.
- Visual Impression: The important part of attracting a visitor is how you are presenting the website in front of others. You must provide pictures and details about what you have been selling and beneficial factors generated from the products and services. You must include on the website about the things that represent your brand on online platform. The main factor that creates more leads and sales are pictures that are used in content. Do not use pictures that are easily available to you, instead use pictures with better quality, as pictures speak about the scenario in an interesting way. Note: do not utilize pictures with watermark on it or stock photos. Your website is a professional platform that should have pictures with high-definition pixels because those pictures represent your website.
- Testimonial and Social Proof: As people do not restore their trust and bond easily into a website for purchase and engagement, you should provide the base of trust. People visit reviews before they buy something or even before they look at your stuff. The positive reviews convert them into buyers and they become your potential customers, and in the same way the bad reviews can affect the conversions. The social proof restores the trust into your business, and for negative reviews, you can explain the reasonable cause to amend the mistake.
- Continuously test your website: To create more leads and sales on the website, you should not stop testing the website. It can be a difficult task to create attractive copy, calls to action, and imagery, and in this case you can hire professional marketing company, which will help you to get more leads and sales. Check the website thoroughly in every span of time to work on conversions. Use different types of headlines in your copy to attract the visitors towards your content, and you have to remember about that ways to increase leads might not be successful for another business.
Ranjeet Kumar is specialized IT Consultant.